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Medium Rare is management and Event Production company with a unique understanding of “what’s next” in live entertainment.

Founded by Joe Silberzweig + Adam Richman

Medium Rare is management and event production company with a unique understanding of “What’s Next” in live entertainment. We created Shaq’s personal festival series - Shaq’s Fun House, and manage Shaquille O'Neal, Carnage, and Codeko. Focused on the intersection of sports & music, Medium Rare specializes in connecting partners to iconic artists, athletes, and live event properties. Partners Medium Rare currently work with include JBL, American Express, Papa John’s, Reebok, Anheuser Busch, Bacardi, LYFT, Fan Duel, Porsche, and many more. Joe Silberzweig and Adam Richman first met at SFX Entertainment where the duo launched TomorrowWorld and grew the festival to over 150,000 fans from 100+ countries. After working with global festivals across Live Nation, Tomorrowland, and LiveStyle, Joe and Adam launched Medium Rare in 2017.